Four Generations. One Family. One Mission.
From a small jute trading shop in Naya Bazar, Delhi in 1958 โ to a PAN India PP woven fabric network today. A legacy built one generation at a time.
The Seed is Planted
In 1958, Shri Kailash Chand Gupta ji started jute goods trading in Naya Bazar, Delhi โ serving the food grain packaging industry. From a single shop, he built trust and reputation that would last generations.
- Started jute trading in Naya Bazar, Delhi
- Served the food grain packaging industry
- Grew from a shop to a trading office
1958
1980
The Great Expansion
Shri Laxmi Narain Gupta ji joined in 1980 and transformed the family trading house into a major government supplier โ tripling the business and entering corporate supply to rice exporters, feed mills and garment factories.
- Major government supplier of jute goods
- Corporate supply to rice exporters & feed mills
- Tripled the business from his father's foundation
The PP Fabric Revolution
Vipul Gupta joined in 2003 and launched PP woven fabric trading in Delhi. As jute became expensive, he pivoted the entire business to PP fabric โ opening warehouses across India and building the network that serves 55+ cities today.
- 2003 โ Joined the family business
- Launched PP woven fabric trading, Delhi
- Built the multi-state warehouse network
2003
2008
โ24
Tested by Fire, Forged in Strength
The 2008 recession and 2014 crude crash brought severe losses โ but each crisis made the business smarter. Vipul optimised inventory to do more with less. Warehouse by warehouse, the PAN India network was built.
- Survived 2008 recession โ optimised inventory strategy
- 2014 Ludhiana โ 2023 Kanpur โ 2024 Indore
- 1,050+ SKUs across the network
The Future Has a Name
In 2024, Shivesh Gupta โ son of Vipul ji, great-grandson of Shri Kailash Chand Gupta ji โ stepped into the business while studying Technology & Business Management at Masters' Union, carrying 66 years of family legacy into a new era.
- 2024 โ Joined the family business
- Technology & Business Management, Masters' Union
- PAN India expansion โ South India next
2024
4 Values from 4 Generations
Trust First
Shri Kailash Chand Gupta ji taught us a business is only as strong as the trust it earns. 66 years later, that still guides every transaction.
Adapt or Fall Behind
From jute to PP fabric, each generation adapted to what the market needed. We never clung to yesterday's success.
Crisis is a Teacher
The 2008 recession and 2014 crash didn't break us โ they taught us the inventory discipline that became our advantage.
Build for the Next Generation
Every warehouse opened, every relationship built โ it's a foundation for the generations that come after.